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  3. What is "offer selection" and how to set it up?

What is "offer selection" and how to set it up?

HERA is really clever but she still needs your help, specially because you know your clients better than anyone. Because of this HERA needs your help deciding what to send to your customers; she will try to recognise the room requested by your customers but for those cases where the customer does not request a specific room or rate, you are able to decide what HERA calls "offer selection". Offer selection is the selection of rooms and rates and the configuration for the offer template that will be used to for those offers where you or HERA do not select any specific room or rate.

The first decision you need to make is, how many offers do you want to be displayed on your offers? An offer is a combination of a room and a rate, for example, double room with Refundable rate, that's one offer.  From our experience, more is not better, as Barry Schwartz explains it on his "Paradox of choice" , you need to provide a selection to your customer so they do not get lost between multiple choices. We would recommend you to have between 2 and 6 offers.

The second decision is, how many rates should be shown for each room? As you can see on the following image, on the first image there are only 2 offers displayed, one single room with 2 rates giving the option to the customer to compare. If you want them to be able to compare even more, we recommend you to set 4 offers with 2 rates for each room, giving to your customer the chance to compare 2 different room types (option to upsell) and also compare 2 different rates:




Last choices: the same way you configure on your booking engine the order of display of your rooms and rates for those offers where you do not select a room or rate or HERA do not recognised a specific room. Remember to add all your rooms and rates you are using on your booking engine as HERA will check all your availability and apply the order you set up according your availability.


You can also check out our video on our youtube channel: https://www.youtube.com/watch?v=8FkjHWL2_tQ